Twitters impact on Search Marketing

The only trully consistent thing on the internet today and yesterday has been the search engines and search marketing (SEO). While technology after techology has been trialled tested and adopted, often changing the face of web apps and eventually sites the core rules that enable us to search for content have remained the same. Search marketing has become a fluid business proposition to many and a huge array of SEO Services have laid their foundations in Googles consistency.

Back in 2007 when Web2.0 started to take a hold social bookmarking was rapidly becoming the biggest baddest new "thing" on the net. It began a user driven content performance revolution. Bookmarking a url not only helped the user remember his urls but this bookmark represented something more - the popularity of the page. This became so big so fast that people questioned - was this the new way of ranking web pages? Well, the answer was a resounding no. In order to base ranking solely on bookmarks would be folly, afterall there are plenty of web pages that would never be found by the masses to rank. What it did show however is that some weight could be placed into the ranking algorithms for bookmarking. And so the assimilation of the social bookmarking wave of popularity was complete. The interesting thing now we are two years down the line is that the result of this on Search Marketing and general SEO appears to have been limited. And now we come to 2009 and the biggest revolution since social bookmarking has moved into overdrive.

Social Media: Twitter is alive with a frenzied growth and while the global populous is embracing it in their millions the search engines are busy indexing it's content at a breathtaking rate. My next article which will appear on my Search Marketing focussed blog will take this story to the modern day and explain how Twitter is already changing the weights of certain ranking factors within Google's algorithms.